The product
One brief. Every Sunday.
Your competitors, decoded.
Mayil watches your competitors across the web and delivers a single AI-interpreted brief every Sunday at 8am. Not a dashboard. Not a feed. A weekly read that tells you what changed and what to do about it.
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What makes Mayil different
Three engines, one brief.
Most competitive intelligence tools are scrapers with a dashboard bolted on. Mayil is built around the intelligence, the part that turns raw data into something you actually act on.
Cross-brand panel scoring
Every metric is ranked against your peer panel for the week. Headlines lead with relative position, "HubSpot posted 3.5x the panel median" not week-over-week noise. Briefs are meaningful from the first week onwards.
Signal synthesis
Related signals across channels are clustered into a single story. A team hire, website change, and a Google Ads spike that all point at the same competitor become one narrative, not three disconnected bullet points.
Verified claims
Every number in the brief is traced back to its source data point before delivery. Unsupported claims and predictions are blocked from shipping. The brief tells you what happened, never what might happen.
How it works
Six stages. Every Sunday while you sleep.
The brief isn't sent — it's built. From midnight to 8am every Sunday, six stages run in sequence so what lands in your inbox is scored, clustered, and verified.
Collect
Sun 12–3am
35 channels read every Saturday — Instagram, YouTube, LinkedIn, X / Twitter, TikTok, Meta Ads, Google Ads, Amazon, Flipkart, Nykaa, G2, Trustpilot, Glassdoor, SEO Authority, Google News, Reddit, Newsletters, Website, Job Postings, and more — plus your own Google Analytics and Search Console.
Score
Sun 3–4am
Every metric ranked against your competitor panel. Headlines lead with relative position, not week-over-week noise.
Cluster
Sun 4–5am
Related signals across channels grouped into single narratives — a team hire and an ad spike become one story.
Verify
Sun 5–6am
Every claim traced back to its source data point before delivery. Unsupported predictions are blocked.
Write
Sun 6–7am
AI synthesis produces a brief structured around your brand context — not a generic market summary.
Deliver
Sun 8am IST
Brief lands in every recipient's inbox. Same time, every Sunday. No dashboard login required.
What the brief answers
Questions a Mayil brief answers each Sunday.
The five questions a founder or CMO would ask on Sunday morning if they had the time to read every channel themselves.
“What did our competitors spend on last week?”
Active ads, paid-search activity, and creative refresh rates — across every competitor in your panel.
“What new creative are they running — and who is it for?”
New ad units, the audience cues, and the messaging themes that signal a campaign push 7–10 days early.
“What is the press saying about them — and how loudly?”
Coverage volume, headline framing, publication mix — so you see when a competitor is being talked about, and where.
“Are their customers getting happier or unhappier?”
Rating trajectories, review velocity, and the categories of complaints showing up in the last seven days.
“Where did they go quiet — and what does the silence mean?”
A two-week gap in paid activity, a paused content cadence, a missing press mention — silence is its own signal.
The alternative
“I'll check each platform manually on Sunday morning.”
- Instagram15 min
- Meta Ad Library20 min
- Google Ads Transparency15 min
- Amazon review tracker10 min
- Google News10 min
- Per competitor70+ min
Mayil runs this for every competitor, across every channel, before you wake up.
Where Mayil reads
Wherever your competitors actually market.
Paid ad surfaces, organic social, marketplace listings and reviews, news coverage, and search activity. If a competitive move shows up in public, the brief sees it — and the channels we read keep growing without changing your subscription.
A sample brief
What lands in your inbox.
HubSpot is consolidating market position with a paid push three sustained weeks long. If your positioning is "best-of-breed," how does your messaging counter "all-in-one" this week?
Sample brief. Real briefs are personalised to your tracked brands and verified before delivery.
Data handling & privacy
We collect public information
Mayil tracks public competitor activity of posts, ads, reviews, news using official APIs and public scraping. The only customer data we hold is what you give us during onboarding.
Where data lives
Customer data is encrypted at rest and isolated per account. Production runs in regions that meet GDPR adequacy.
Retention
Brief history is retained for the lifetime of your account. On account deletion, all customer data is purged within 30 days. You can request a data export at any time.
Your privacy rights
We honour access, rectification, erasure, and portability requests for any data subject — usually fulfilled within 14 days. Details on our privacy page.
Data Processing Agreement
A standard DPA is available on request — we can sign yours or provide ours, including standard contractual clauses for international transfers. Get in touch.