FMCG & CPG
Know what Nestlé, Red Bull, and PepsiCo are doing before your next brand review.
FMCG is fought on six fronts at once: shelf, search, social, quick commerce, PR, and paid. Mayil tracks all of them for every competitor in your category and delivers the signals that matter every Sunday morning.
What lands in your brief
Signals from your category, interpreted.
Nestlé launched a Coffee campaign with Dua Lipa and regenrative agriculture practices.
Kitkat broke the internet with the 12T products stolen message. Global brands and celebrities hiked the reach.
Parle-G rating dropped to 4.1 from packaging failures
47 new 1-star reviews this week citing broken packaging on quick commerce. Category search rank affected.
Oreo launched 8 new Meta ads targeting 18–34F
All creative shows gifting occasions. 14 active variants. Campaign started Sep 3 — Diwali push confirmed.
Use cases
How FMCG teams use Mayil.
Catch a festive campaign 3 weeks early
Instagram frequency spike → Meta Ads new creatives → Google News mentions rise. Mayil sequences these across your brief so you see the pattern before it peaks.
Spot a competitor SKU launch on quick commerce
New ASINs, news coverage, and Instagram product posts align within a 2-week window. That's 6–8 weeks before general trade availability.
Act on an Amazon rating drop
A competitor's hero SKU drops 0.3 stars. 47 new 1-star reviews. Their category search rank falls. Your window to capture switching customers: 2–4 weeks.