Ecommerce & D2C
Track what your D2C competitors are spending, selling, and saying — weekly.
D2C brands move fast — new Meta ads weekly, Amazon ratings that shift overnight, SKU launches that appear on Blinkit before they hit Instagram. Mayil monitors all of it and delivers the signals that matter every Sunday.
What lands in your brief
D2C signals, interpreted.
Mamaearth launched 22 new Meta ads this week
All targeting 25–35F. Creative theme: "your skin deserves better". 3× ad count vs last week — major budget commitment.
MCaffeine hero SKU dropped to 4.0 on quick commerce
31 new 1-star reviews citing packaging leakage. Category search rank likely falling. Switching window: 2–3 weeks.
Plum listed 4 new SKUs — posted 3 product-launch reels
Sunscreen category expansion. No paid activity yet. Quick commerce listing expected within 4 weeks based on prior launch pattern.
Use cases
How D2C teams use Mayil.
Catch a competitor's Meta campaign before it peaks
New ad creatives + rising Instagram frequency is a reliable 10-day lead indicator for a paid push. See it in your Sunday brief.
Act on an Amazon rating drop
A competitor's hero SKU falls below 4.2. Category search rank drops. Dissatisfied customers are actively looking for an alternative — for 2–4 weeks.
Track SKU expansion on quick commerce
New ASIN + Instagram product post + news mention within 2 weeks means a competitor is expanding their category presence.