METHODOLOGY

We score the page the way a machine reads it.

Traditional SEO tools grade you for Google's blue links. We grade you for the moment an answer engine decides whether to quote you. The audit is deterministic and parser-based — the same signals every time, no black box — so every point maps to a fix you can actually make.

THE PIPELINE
01

Crawl

Can the bot fetch it at all? Status, robots, render budget, redirects.

02

Parse

Is the structure legible? Headings, semantics, schema, answerable blocks.

03

Trust

Should it be believed? Author, evidence, E-E-A-T, YMYL fitness.

04

Cite

Is it quotable? Extractable answers an engine can lift verbatim.

BEYOND CATEGORIES

Six constructs cut across every check.

On top of the seven display categories, checks roll up into cross-cutting constructs. They're how we model trust, not just structure — and YMYL topics raise the bar automatically.

E-E-A-T

Experience · Expertise · Authoritativeness · Trust

Does a real, identifiable author stand behind the page, with evidence an engine can verify?

JTBD

Jobs To Be Done

Does the page actually resolve the task the searcher arrived with — directly and early?

YMYL

Your Money or Your Life

For health, finance, and safety topics, the trust bar is raised and weighed more heavily.

AI Access & Crawlability

Can an AI engine reach and parse the page at all?

Robots rules, render budget, and payload size decide whether a crawler ever sees the content, before anything else can matter.

Machine Readability

Can it cleanly extract the content and data once reached?

Clean structure and explicit markup let a parser separate the actual content from navigation, ads, and boilerplate.

Citeworthiness

Is there something on the page worth quoting?

Specific claims, original data, and direct answers give an engine something concrete enough to cite instead of paraphrase.

THE REGISTRY

130+ atomic checks. Growing toward 200.

Each check is one declarative, evidence-backed unit — it runs, returns a status and a snippet, and carries a weight and severity. A representative sample:

Check IDCategorySeverityWhat it verifies
http-statusTechnical SEOCritical2xx, no soft-404 or redirect chain
robots-allows-aiAI AccessibilityCriticalGPTBot / PerplexityBot not blocked
heading-orderContent StructureHighSingle H1, no skipped levels
answerable-leadAnswer FormatHighExtractable answer in the opening
author-entityAuthorityHighNamed author with linkable identity
jsonld-articleStructured DataMediumValid Article / Product JSON-LD
faq-blockAnswer FormatMediumQ&A pairs an engine can lift
content-depthContent QualityMediumSubstantive, original coverage
SCORING, IN PLAIN TERMS

The critical gate is a ceiling — never a floor.

Checks that don't apply to your page are excluded from the math entirely — they never silently drag you down. The remaining signals blend by weight into seven category scores and one overall 0–100 with a letter grade.

A failed criticalcheck — say, you're blocking AI crawlers outright — caps your overall score (e.g. at 20) no matter how strong everything else is. But the gate only ever lowers a high score; it never inflates a low one. If a page is genuinely weak, the number stays honest. That's the whole point: presence, not dominance.